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  • Writer's picturePhil McDonald

Selling Merch at gigs

As a musician or band, you may be wondering whether or not to sell merchandise at your gigs. It's a valid question that requires careful consideration.

The short answer is yes, you should sell merch at your gigs. Not only can it be a great way to generate additional revenue, but it can also help increase your exposure and promote your brand.


Here are some reasons why selling merch at gigs is a good idea:


  1. Additional revenue: Selling merch at gigs is an easy and effective way to generate additional revenue. Even if you're just selling a few t-shirts or stickers, every little bit helps.

  2. Exposure: Merchandise is a great way to promote your brand and get your name out there. People love to wear band t-shirts, and if they're sporting your logo, it's free advertising for you.

  3. Fan engagement: Merchandise can also be a great way to engage with your fans. It gives them a tangible way to show their support for your music and connect with you on a deeper level.

  4. Memorable experience: When someone attends a gig, they want to take home something that will remind them of the experience. Merchandise can provide that souvenir and create a lasting memory.

  5. Competitive advantage: Selling merchandise can also give you a competitive advantage over other bands or musicians. If someone is deciding between two gigs to attend, they may choose the one with the cooler merch.


Of course, there are some downsides to consider as well. Selling merch requires an upfront investment, and there's always a risk that you won't sell enough to cover your costs. Additionally, some venues may take a percentage of your sales as a commission.


However, the benefits of selling merch at gigs generally outweigh the risks. Just be sure to choose your merchandise wisely and price it appropriately. Some popular options include t-shirts, hats, stickers, posters, and CDs.


In conclusion, selling merchandise at gigs can be a great way to generate additional revenue, increase exposure, engage with fans, create a memorable experience, and gain a competitive advantage. As long as you're smart about your choices and take the necessary precautions, selling merch can be a valuable part of your overall music business strategy.



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